Whenever you are creating a graphic design you should try to follow the specific design principles. These 7 Basic Elements of this Graphic Design or Principles can help you create gorgeous layouts that are both effective and pleasing to the eye. They can also teach you to communicate a better message to your target audience through your designs.
Line
Lines are always more than just points that are connected together. On their form, weight, length, and context, lines can help organize information, define shapes, make movements, and express emotions.
When it comes to choosing the right lines for projects, designers have plenty of options.
The invisible lines found in the grids of print design serve as guides in providing more structure and direction to the project. Meanwhile the lines visible with weight and form can be used to communicate different messages and moods in a designer’s final work.
Think about the kind of lines you see in your daily life and remember the kind of message they give you. Depending on their context, heavy dark lines can communicate stability - or threaten. Scripted lines may suggest excitement, confusion, or confusion. Zig-zag lines can express lightning or anger, while lines can suggest fragility, elegance, uncertainty or beauty.
Since even simple lines are able to convey so much, designers should always carefully consider when and where they should be used to provide the most impact.
Color
Color can be an effective tool for inducing any emotional response from your audience. Color theory and the color wheel provide a practical guide for graphic designers who want to choose a single color or combine multiple colors in a harmonious - or intentionally isolated - way.
In graphic design some colors are divided into specific sections.
Primary colors
Red, Yellow, and Blue are defined as the pure-pigment colors from which all others are made. There is no way to mix any other color to get red, yellow, or blue.
Secondary colors
Violet, Green, and Orange are the immediate results of mixing two primary colors: Red and yellow make orange; blue and red make purple, and yellow and blue make green.
Tertiary colors
Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, and red-violet are the six colors that result from mixing a primary color and a secondary color.
Texture
The texture is the texture of any surface - beam, smooth, rough, soft, smooth, or glossy. Most graphic designers must be able to touch the audience if they can feel their work using Maya to suggest the point must be understood.
There are many ways to experiment with texture in your design work. If you are inspired by nature, you can draw inspiration from leaves, tree bark, rocks, fur, flowers, grass, and soil, to work with organic textures.
Or you can create an abstract pattern by repeating two-dimensional elements evenly, then use that pattern to create a textured background. Consider working with textured typography for additional visual interest.
If you are interested in photography, you can also learn to include images in your background that level your work. For attached text variations, adjust your image color saturation and clarity levels and see how it affects the mood of your design.
Size
The functionality of the graphic design layout focuses heavily on the size of this element. In graphic design, shapes are used to emphasize, draw attention, and create contrast. People usually use size to draw attention to the most important part of the design; Typically, a large-sized object or form attracts the most eye-touch inside an artwork. Also, the same graphic design or layout creates a dominance sequence of different sizes. So, to guide the observer’s eye through the track you want to take, you must learn a variety of sizes.
Shape
For graphic design purposes, shapes are best understood as areas, forms, or images covered by borders or boundaries. There are two types of shapes that every graphic designer needs to understand: geometric and organic (or "free").
Geometric shapes can include two-dimensional or three-dimensional forms. These are made up of a set of points that are connected by straight or curved lines and are usually abstract and straightforward. Geometric shapes include triangles, pyramids, squares, cubes, rectangles, pentagons, hexagons, circles, ellipses and spheres.
Organic sizes are much less uniform, proportional, and defined. These can be symmetrical or outstanding. These may include natural shapes, such as leaves, crystals and vines or abstract shapes such as blobs and squiggles.
People often equate rounded edges and rings with positivity, community, love, friendship and harmony. Squares and rectangles can offer balance, reliability and strength. And the triangles have cultural connections with science, religion, history, civilization and power. If you choose a specific set of sizes, you can tell the durability, reliability and organization. Choose the other and you communicate chaos, creation and fun.
According to Gestalt Psychology - the theory of a monarchical design - the audience creates a sense of design by looking at it as a whole rather than their individual parts. Choose attractive, appropriate sizes and you’re on your way to giving visitors a more eye-catching, attention-grabbing design.
Space
Keeping gaps in any designer's toolkit. It can give a design a breathing space, enhance its visual impact, balance heavy visual elements, and emphasize images or messages that viewers need to remember. Without enough space, a design can be at risk of becoming too visually chaotic for your audience to understand.
The gap can separate objects or link to them. The narrow gap between the visual elements implies that the larger the distance that the stress-related contacts have a stronger relationship with. When you’re enclosing a visual element with space, you’re emphasizing its importance, but space can also suggest loneliness and isolation.
Positive space refers to the space occupied by visual elements that any designer wants to focus on their audience. Many designers make the mistake of focusing solely on creating a positive space, but organized negative space is just as necessary in a composite, eye-catching composition. If you pay attention to the way the negative space affects your design, it can enhance your project from amateur to professional.
Value
A design is defined as how light or dark a region looks. It's from the blackest of blacks to light white will add a lot of depth, contrast, and emphasis to your design if you learn to use values in the right way. Knowledge of the value plays a big role when you want to express the illusion of movement or bring an element into sharp focus when it fades into another background.
From posters and billboards to brochures and packaging, you can use design elements in any form or format to express something unique in text, images and ideas. Learn to choose and use each concept wisely and you will be good at creating graphic designs that are fresh, communicative and eye-catching.
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